Superior Training
For over thirty years CRS has been developing real estate training that helps REALTORS® achieve the next level of success. Our systems provide strategies that can boost your productivity so you can be more effective for your clients.
Better Credentials
There are over one million REALTORS® in business today. So if you want to find that one-in-a-million REALTOR®, start with the over 37,000 who hold the Certified Residential Specialist Designation. CRS is the symbol of excellence in residential real estate. Our members have proven they have the experience, training and commitment to be among the best in their profession.
Profile of a CRS Designee
Experience
CRS members comprise just 4 percent of all REALTORS®. CRS Designees earn an average of $110,000 annually and nearly three times as much as the $37,300 that the average REALTOR who sells real estate earns. To earn the Certified Residential
Specialist (CRS) Designation, every REALTOR® must have significant
experience and demonstrate volume of real estate transactions or gross
sales, as well as complete rigorous educational requirements.
Ethics
Every CRS designee is required to maintain membership in the National
Association of Realtors® and to abide by its strict subheader of Ethics.
Technology Expertise
The training available to CRS designees includes a strong focus on technology and its applications in the real estate business.
The Top 4 Percent
Less than 4 percent of all licensed Realtors® are Certified Residential Specialists.
Median Income Much Higher*
The typical CRS designee earns an average income of $110,000 nearly
three times that of a Realtor® who is a typical sales agent.
A Positive Outlook
You have probably heard this phrase many times before: People buy on emotion and justify with facts.
Actually, emotion drives about 75 percent to 85 percent part of the buying decision. So when you think about it, as real estate professionals we are in the "feel good" business. When people feel good they tend to have a positive attitude and communicate in a positive way. That outlook helps them turn thoughts into actions.
If you believe this, then we real estate professionals must strive to be a positive influence on our clients. This can be an uphill battle, as negative media coverage of the real estate and mortgage markets has a big influence on the outlook of many homebuyers and sellers.
So what is the good news that we can share with our clients? Simple: it is a great time to buy. As REALTORS® it is up to us to spread the word and help improve people's outlook and attitude about the real estate market.
As highly trained, successful CRS Designees, we can serve our clients well by offering an emotional connection in addition to our professional expertise. And by providing a positive outlook in the face of negative news surrounding the real estate market, we can go a long way toward helping our clients reach their goals.
*Source: Council of Residential Specialists' 2007 Member Survey